Born in 1977, this iconoclastic artist became globally famous at the end of the 90’s by hijacking in 3D the products of the most emblematic and international brands such as Vuitton, Apple, Nike and Bic … Furthermore to numerous publications in the press, the fiction turned into the reality. When customers tried to purchase these imaginary products the orders flooded Ora-Ïto’s web site. This became the second digital works ever acquired by the National Funds of Contemporary Art (FNAC). During the year 2000, Ora-Ïto dedicated himself to his own studio and the creation of real products, by developing transversal projects of nearly all the business sectors of design, architecture, communication, and so on.