freeflow common sofa
Design Gordon Guillaumier,
2009
Fluid and sinuous, Freeflow is an upholstered seating system specifically conceived for the contract market. Principally designed for use in large spaces and inspired by flyovers, the project disobeys modular rationality introducing a surprising functionality and appearance of lightness into the continuous flow. The simple, essential sofa is formed by double padded strips which run parallel to each other. The backrest, if used as such, intersects the seat to create a double-faced seat. An unexpected crossing of lanes which changes the direction of this sophisticatedly stylish piece.
Born in Malta in 1966. Moved to Milan in 1989 to study industrial design and design management; later worked with architect Rodolfo Dordoni. In 2002,after working as a freelance designer, he opened his own office in Milan.
Agostino Moroso, with his wife, Diana, founded the Moroso company in 1952 with an artisanal approach to making sofas, armchairs and furnishing accessories. Their iconic designs have propelled them within the upholstered furniture market, with help from a long list of well known designers: Ron Arad, Patricia Urquiola, Ross Lovegrove, Konstantin Grcic, Alfredo H?berli, Toshiyuki Kita, Marcel Wanders and others. Each piece maintains a noticeable Moroso style while representing other cultures as well. Its international outlook has landed Moroso into the MoMA in New York, Le Palais de Tokyo, the Grand Palais in Paris.