soft wood sofa
Design Front Design,
2010
Design as exploration, as an experience of difference. Two primitive, rough pine planks confuse the senses and alter the perception: visual trickery, promising solidity which is merely a illusion.
Touch it and be surprised: the wood is soft and merely the effect of a super realistic digital photo print. Beneath the cover is no-distortion, different density foam, while the frame is in real wood and the legs are in pine plywood with adjustable height glides.
1940W*860D*850H
FRONT has exhibited in prestigious institutions such as the MoMA in New York, the Victoria & Albert Museum in London, the London Design Museum and the National Museum in Stockholm. The group has also been awarded a number of design prizes, among them "Designer of the Future" at ArtBasel Miami in 2007. FRONT is represented in the collections of the National Museum in Stockholm, the Victoria & Albert Museum in London and the Centre Pompidou in France.
Agostino Moroso, with his wife, Diana, founded the Moroso company in 1952 with an artisanal approach to making sofas, armchairs and furnishing accessories. Their iconic designs have propelled them within the upholstered furniture market, with help from a long list of well known designers: Ron Arad, Patricia Urquiola, Ross Lovegrove, Konstantin Grcic, Alfredo H?berli, Toshiyuki Kita, Marcel Wanders and others. Each piece maintains a noticeable Moroso style while representing other cultures as well. Its international outlook has landed Moroso into the MoMA in New York, Le Palais de Tokyo, the Grand Palais in Paris.
