magis mila chair

With a foundation in skateboarding and graffiti art, Jaime Hayon studied industrial design in Madrid and Paris. He continued his education in 1997 at Fabrica, a design and communication academy founded by Benetton, where he had the opportunity to work with Oliviero Toscani. He also studied in the first class of the IED Industrial Design course in Madrid. Fifteen years later, Hayon is the director of the Master of European Design Labs of IED Madrid. Hayon’s work mixes art and design; his industrial design often maintains a craft base. Now internationally known, he has completed projects worldwide.

The Italian design brand MAGIS was founded in 1976. Its products are characterized by lively, fashionable and avant-garde products. MAGIS has always been to exceed and lead the mainstream market. It has a large number of leading creative ideas from top international designers, and puts the products at the forefront. Originally known for its plastic furniture, it has gradually turned to explore higher-tech synthetic aluminum, stainless steel and die-cast metal combined with high-tech to engage in mass production of furniture and daily necessities. Magis has worked with many outstanding designers including Stefano Giovannoni, Jasper Morrison, Konstantin Grcic, Ronan & Erwan Bouroullec, Marc Newson, Ron Arad, Naoto Fukasawa, Marcel Wanders, Philippe Starck, Zaha Hadid and Thomas Heatherwick to create a large number of excellent works. In the home environment and public space. The Magis brand was ranked by the international authoritative design trend magazine Wallpaper as “the ten people who can change our way of life”. And Magis's products are really a frenzy among the world's design celebrities and loved ones. MAGIS has created a series of products that are sought after by the world and has won many international awards. For example, Me Too, which is designed by educators and designers, and designed by the designer from the perspective of children of this age, has appeared in major design magazines and has become a must-have for Italian designers. . And Me Too is also the first children's furniture to enter the international design stage. Another Spun Chair is also a big red. The product was presented by Thomas Heatherwick, the designer of the British Pavilion at the Shanghai World Expo (Dandelion Pavilion). The chair that can turn around completely changed the static state of sitting, and it was full of childlikeness. There is also the Steelwood Chair of Ronan & Erwan Bourollec, who won the ADI Compasso d'Oro Award in 2011. In 2008, Trioli (designed by Eero Aarnio) from the Me Too collection also won the Compasso D'Oro. In 2014, Spun, designed by Thomas Heatherwick, also received the same prestigious award. In addition to receiving this award in design and many other major awards, Magis products are part of the museum's permanent collection, including the Museum of Modern Art in New York, the Victoria and Albert Museum in London, and the Pompidou Centre in Paris.