magis dressed first

Stefano Giovannoni, born in La Spezia in 1954, graduated in Architecture in Florence in 1978, currently, he lives and works in Milan. From 1979 to 1991 he has been teaching and doing research in the Florence Faculty of Architecture; he has been master-professor at Domus Academy in Milan, at the del Progetto in Reggio Emilia and professor in Industrial Design at the University of Architecture in Genova. He has been not only working as an architect but also an industrial-designer and an interior-designer, especially specializing in plastic products. He has collaborated with companies like Alessi, Cedderoth, Deborah, Fiat, Flos, Hannstar, Helit, Henkel, Kokuyo, Inda, Laufen, Lavazza, Magis, Oras, Oregon Scientific, Seiko, Siemens, 3M, etc. He designed very successful commercial products such as, for Alessi, the “Girotondo"and “Mami" series, the plastic products, “Il BagnoAlessi"and the “Bombo" series for Magis. In 1980 he won the “Shinkenchiku Residential Design Competition"award, with Kisho Kurokawa as judge, and the “Concorso per una Piazza a Santa Croce sull’Arno" award. In 1985 he won the second prize at the “Shinkenchiku Residential Design Competition" with Tadao Ando as judge. In 1989 he won the “Concorso per la ristrutturazione del centro storico di Castel di Sangro"award together with Andrea Branzi and Remo Buti. In 1991 he designed the Italian Pavilion at the exhibition “Les Capitales Europeennes du nouveau design"at the Centre George's Pompidou. Some of his projects have received the “Design Plus"award at the Frankfurt Fair-Ambiente 1994, 1996 and 2003; the 1997 "100% Design"award in London; the “Forum Design Hannover"award in 1999; the “ISH"2003 award, and have been selected "Compasso d' Eoro"in 1996 and 1998. His works are part of the permanent archive of Centre Georges Pompidou and of MOMA collection (New York).

The Italian design brand MAGIS was founded in 1976. Its products are characterized by lively, fashionable and avant-garde products. MAGIS has always been to exceed and lead the mainstream market. It has a large number of leading creative ideas from top international designers, and puts the products at the forefront. Originally known for its plastic furniture, it has gradually turned to explore higher-tech synthetic aluminum, stainless steel and die-cast metal combined with high-tech to engage in mass production of furniture and daily necessities. Magis has worked with many outstanding designers including Stefano Giovannoni, Jasper Morrison, Konstantin Grcic, Ronan & Erwan Bouroullec, Marc Newson, Ron Arad, Naoto Fukasawa, Marcel Wanders, Philippe Starck, Zaha Hadid and Thomas Heatherwick to create a large number of excellent works. In the home environment and public space. The Magis brand was ranked by the international authoritative design trend magazine Wallpaper as “the ten people who can change our way of life”. And Magis's products are really a frenzy among the world's design celebrities and loved ones. MAGIS has created a series of products that are sought after by the world and has won many international awards. For example, Me Too, which is designed by educators and designers, and designed by the designer from the perspective of children of this age, has appeared in major design magazines and has become a must-have for Italian designers. . And Me Too is also the first children's furniture to enter the international design stage. Another Spun Chair is also a big red. The product was presented by Thomas Heatherwick, the designer of the British Pavilion at the Shanghai World Expo (Dandelion Pavilion). The chair that can turn around completely changed the static state of sitting, and it was full of childlikeness. There is also the Steelwood Chair of Ronan & Erwan Bourollec, who won the ADI Compasso d'Oro Award in 2011. In 2008, Trioli (designed by Eero Aarnio) from the Me Too collection also won the Compasso D'Oro. In 2014, Spun, designed by Thomas Heatherwick, also received the same prestigious award. In addition to receiving this award in design and many other major awards, Magis products are part of the museum's permanent collection, including the Museum of Modern Art in New York, the Victoria and Albert Museum in London, and the Pompidou Centre in Paris.