knowledge in the brain bookends

Born in Cairo to Egyptian and English parents, and raised in Canada, Karim Rashid (b. 1960) now resides in New York managing his private design studio. With over 3,000 objects put into production, he has branched out into architecture and interiors with the Morimoto restaurant in Philadelphia and Semiramis Hotel in Athens. Rashid was an associate Professor of Industrial Design for 10 years and is now a frequent guest lecturer at universities and conferences globally. Rashid's award winning designs include the Garbo waste can and Oh Chair for Umbra, the bobble water bottle, and exhibitions for Deutsche Bank and Audi.

MENU is a Danish design company founded in 1976.We do design.All day actually.Occasionally at night as well.Collaborating with some of the most talented designers in the world we deliver high quality design with a crisp Scandinavian look.We call it soft minimalism. At Menu we’re passionate about design,new materials and clever details,and we dream about making a difference.So we believe in making design matter – and we strives to do so by creating products that evoke true feelings,innovations that make a genuine difference,and by combining do-well with do-good.We’re passionate, original and responsible.We work strategically with innovative products.We’re obsessed with clever solutions and functional details.We’re lucky to work with some of the best designers in the world and we make sure that a new Menu product always has either a new function,a new material or a new production method.Because that’s the originality that makes it a true Menu product.We work hard on locating new partners in developing countries around the world.Local factories or small private co-operations where we can produce good,high quality products and at the same time provide the people involved in the production with a better economic foundation.