tycoon executive desk

Roberto Lazzeroni, born in Pisa, began his professional life with the study of art and architecture in Florence and the interests he developed during his training, in particular in the conceptual art and radical design movements. In the early 1980s, Lazzeroni made his professional debut with a series of important works in the field of “interior architecture” that immediately attracted attention and were published in Italian and foreign periodicals. Lazzeroni considers “interior architecture” to be a necessary discipline, a sort of “training field” in which to glean varied experience in materials, techniques, and problems inherent to design in the home. A fundamental step for anyone approaching the world of product design. Receptive to the history of design and its “signs,” with a personal stylistic flair that Lazzeroni spontaneously defines as “sentimental design.” It is in fact easy even for the non-expert eye to sense the link between past and future in Roberto Lazzeroni’s projects: his is design that does not parade industrial geometries, but neither does it embody frivolous affectations of aestheticism; it gives objects their correct places in history, in tradition, in an individual and collective autobiography. Lazzeroni’s peculiar understanding of design led him to specialize in concept development: the ideas underlying the creation of new trademarks. The Cecotti Collection experience, begun in 1988, has since been flanked by work with other companies. Roberto Lazzeroni’s life in design is a highly dynamic professional itinerary that, today, sees him involved in many areas, including design collaboration with prestigious firms, art direction, and interior and contract design in many parts of the world.

The tradition of "Italian furniture spokesperson" Giorgetti dates back more than 100 years. In 1898, Luigi Giorgetti founded Giorgetti in Meda, Italy. Specializing in the production of finely carved wooden classical furniture, it is famous for its excellent craftsmanship. With an international vision and a focus on foreign culture, Giorgetti stands out from the competition. In 1920, Giorgetti entered the US market and exported semi-finished products to its exports. Subsequently, the company continued to develop and became a comprehensive company with operations throughout Italy and gradually infiltrating into more European countries. Later, with two new branches in Germany and the Netherlands, as well as a new showroom in Milan, Giorgetti consolidated its position in Europe. In 1980, Giorgetti found a way to break through the self: working with famous architects, painters, sculptors and other artists to inject fresh blood into Giorgetti's furniture innovation, incorporating more architectural mechanics, enriching the design and creation of modern furniture. The final creation of the "Giorgetti style" also changed the style of furniture design.  The achievement of "Giorgetti style" is the uniqueness of its product design. In order to maintain this uniqueness, Giorgetti cooperates with artists who are not furniture designers, aiming to make artists in different fields collide and make beautiful ones. spark. The most important thing is that artists from different fields have their own interpretations of beauty. This unique interpretation is the unique source of beauty that constitutes the “Giorgetti style”.