Chinese furniture design star Grado is a brand from Hangzhou, established in 2013. In order to convey the simple appeal of “Enjoy Work Enjoy Life”, a group of post-90s designers hope to provide domestic buyers with more furniture that can be afforded and designed.
Grado believes that the product itself is the soul of the brand. Without good products, there is no good marketing and market, so grado focuses on the product itself, and makes creative and elegant furniture, dedicated to serving the global interior designer project. The footprints have been spread across Grado in 12 countries and regions, and you can see yourself better every day.
The Grado brand is named after Italy. The meaning of the angle means to look at the design from a new perspective, to pursue a simple and natural style, and to design furniture that is closely related to life. Grado values nature, durability, environmental protection, organic lifestyle and lifestyle, focusing on innovation, environmental protection, and the beautiful emotions that products bring. Good products, besides the products themselves, are works of art. How to make the works live in the space is what Grado is pursuing.
The Grado brand is an opportunity for Chinese design. How to get out of the imitation of Chinese products in the context of industrial production, and to get out of low-cost competition, provides a good choice. At this moment, many Chinese products are not innovative, and it is very dangerous to take their own path. The rising cost and the disappearance of the demographic dividend are all opportunities for our innovation to begin. Do a good job of brand, many people's misunderstanding is advertising, marketing, but grado believes that the product itself is the soul of the brand, there is no good product where the marketing and market, so grado focus on the product itself, to be creative and elegant Furniture, focusing on public spaces, such as office talk areas, homes, restaurants, hotels, libraries, etc. across the area of furniture. Guided by design, injected into products, communication, brand, and sales, the brand is more flexible and competitive.
Grado has launched Bend origami chairs for offices, entertainment venues, restaurants, cafes, and modern homes; casual frame photo frame chairs; unique Ottomap world map sofa; suitable for multiple Face and space for the face stool; vintage lounge chair Stilo; redesigned the curve and shape, let the classic re-emergence of the Wings Swan chair; Bunny bread chair for the home environment, office and restaurant club; and Flux table for Designed for maximum flexibility, it can be used at home, work areas, offices, conference rooms, and even as an elegant dining table.
Grado has won international awards with Chinese furniture design: Bend origami chair won the Italian A'design design gold award and China material innovation award; Bunny bread chair family won the Italian A'design award and the US Good design award.
Grado is a brand full of dreams.
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