lazzeroni ginger chair

Roberto Lazzeroni, born in Pisa, began his professional life with the study of art and architecture in Florence and the interests he developed during his training, in particular in the conceptual art and radical design movements. In the early 1980s, Lazzeroni made his professional debut with a series of important works in the field of “interior architecture” that immediately attracted attention and were published in Italian and foreign periodicals. Lazzeroni considers “interior architecture” to be a necessary discipline, a sort of “training field” in which to glean varied experience in materials, techniques, and problems inherent to design in the home. A fundamental step for anyone approaching the world of product design. Receptive to the history of design and its “signs,” with a personal stylistic flair that Lazzeroni spontaneously defines as “sentimental design.” It is in fact easy even for the non-expert eye to sense the link between past and future in Roberto Lazzeroni’s projects: his is design that does not parade industrial geometries, but neither does it embody frivolous affectations of aestheticism; it gives objects their correct places in history, in tradition, in an individual and collective autobiography. Lazzeroni’s peculiar understanding of design led him to specialize in concept development: the ideas underlying the creation of new trademarks. The Cecotti Collection experience, begun in 1988, has since been flanked by work with other companies. Roberto Lazzeroni’s life in design is a highly dynamic professional itinerary that, today, sees him involved in many areas, including design collaboration with prestigious firms, art direction, and interior and contract design in many parts of the world.

Poltrona Frau, after one century this internationally renowed brand continues to be one synonym for elegance and perfection made in Italy. Deep-rooted in Italian tradition and at a level with with the latetst international developments, the company is brand leader for high-quality furniture and stands for those values associated with design and products made in Italy. The company was founded in 1912 and looks back on a history of more than one hundred successful years through which it has refined sophisticated manual processes. Expert knowledge comes with the experience of master craftsmen, and it is handed down from generation to generation. Such heritage is still the essence of every single product that bears the name Poltrona Frau. The timeless elegance and the individuality of every single piece of furniture are the work of a man's hand and the result of a design that exalts craftsmanship even in its most modern forms. These manufacturing skills are combined with a scrupulous research which always seeks to make the most of exclusive full-grain leather (Pelle Frau®). In this way the natural softness, warmth and tactile qualities are preserved. The same care and passion is employed on even the most innovative materials and technology.